We help early stage teams build repeatable revenue and investor trust.

Whether you’re flying solo or leading a growing sales team, Closing Foundry exists to turn hopeful selling into scalable growth.

Sales Readiness Score

Why Sales Execution Is Your Real Moat

Features fade fast - AI can clone your product in a weekend, but it can’t replicate how you sell. Sales execution is the real moat. Early-stage teams often nail product market fit, then stall. Forecasts wobble. Deals drag. That execution gap becomes the hidden bottleneck.

Closing Foundry exists to fix that. A safe pair of hands turning every deal interaction into a next‑best action: tight qualification, buyer‑centred discovery, and in CRM deal inspection that shortens cycles, lifts win‑rates, and restores investor confidence giving early stage startups a scalable system for repeatable revenue.

Co-founders Charles (sales expert) and James (founder turned enterprise seller) blend operator expertise with founder empathy. They spotted a gap in the start-up ecosystem: product, marketing, and finance have clear playbooks, but sales execution doesn't - definitions and best practices vary wildly.

If you’re ready to trade hopeful sales for repeatable revenue, start with a quick Sales Readiness Score or message us to see if we’re a fit.

‍Laurie Mascott

Operating Partner (Fractional CRO)

Bio

Opened EMEA for two scale-ups, most recently taking ChatLingual from greenfield to 50 % of global revenue within 18 months; earlier grew Concentra Analytics from £0 to £19 m ARR in four years. Former Oracle sales head who blends rigorous data models with channel alliances to lift win rates in new markets.

Erlend Asker

Operating Partner (Post-Sale Growth)

Bio

Specialist in scaling professional-services and CS organisations. Improved utilisation by 7 % at IFS, unlocking over €10 m margin, and grew a €34 m Software AG services unit in four of five years. Deploys delivery rhythms and margin dashboards that protect renewal ARR and fund expansion without extra headcount.

Douglas Mancini

Operating Partner (Fractional CRO)

Bio

Enterprise GTM turnaround lead. Experience implementing sales process, methodologies and playbooks in both startups and mature G2M organisations. Doubled Critizr MRR in 18 months and secured key wins in DACH and UKI markets. Landed first deal for Ori while building a repeatable sales process and most recently turned around Okta’s Large Enterprise business delivering 70% growth and 85% forecast accuracy.

Russell Palmer

Operating Partner (Fractional CRO)

Bio

Thirty plus years closing complex enterprise deals across telecoms, energy and SaaS. Helped grow Pegasystems UKI ARR from $9 m to $54 m, halving sales cycle length, and doubled Virtalis revenue in two years by installing weekly commit rhythm and deal scorecards. Specialises in converting lumpy pipelines into predictable quarters.

Charles Talbot

Co-Founder & Managing Partner

Bio

Two decades building B2B revenue engines in martech, adtech and CX. Led category sales at Yahoo! and Enterprise sales at Marin Software, then founded LiveGuru to codify best sales practices and deliver frontline live deal coaching. Has taken teams from founder-led selling to > 75 % quota attainment while tightening forecast variance to ±10 %.

James Varga

Co-Founder & Managing Partner

Bio

Twenty- five years scaling fintech, identity and climate tech ventures from seed to global roll out. Co-founded two open banking platforms, secured FCA approval and delivered multimillion pound partnerships with HSBC and NatWest. Now focuses on giving Series A boards forecast visibility and partner channels that accelerate ARR without ballooning burn.